“Above the fold” is a terminology used by the print world. In my not so humble opinion it does not belong in the web world. Print and web are NOT the same. They have been nor will they be.
If I cannot tell what your business is about just by looking at your website I won’t explore, and nor will anyone else. Well some will. You need to generate excitement.
Finally, people do scroll once you have captured their interest. Oh, and leave mystery…
I found these great articles on how real estate agents or brokers should blog, and they should not blog about their listings. I know that agents, etc. think that they have to write about their listings, but you shouldn’t. You really shouldn’t.
Topics that you can write about are the neighborhoods, schools, local activities, buildings, permitting and information that will be useful for someone considering purchasing or just learning more about the area. Become an authority.
Sources: VARbuzz, About.com: Should You, Don’t
The following video provides an interesting overview of social media and its impact on how businesses will have to begin embracing it if they are not already doing so.
However, I don’t believe email will ever go away as a method of communication between a customer/client and a business. Typically there are too many details that simply cannot be provided within 140 characters. However, it can be a great tool to have a web page discussing the problem and how to resolve and then…
Several friends over at Facebook have commented and posted the link to the Cruzan Rum website. So I had to visit their site since it had been a couple of years.
Before I start my review I have to say that I do really love the design. It’s how the design was executed that I take major issue with.
The Bad aka “Why it should not be an all Flash website”
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