Above the Fold
October 25th, 2009“Above the fold” is a terminology used by the print world. In my not so humble opinion it does not belong in the web world. Print and web are NOT the same. They have been nor will they be.
If I cannot tell what your business is about just by looking at your website I won’t explore, and nor will anyone else. Well some will. You need to generate excitement.
Finally, people do scroll once you have captured their interest. Oh, and leave mystery meat navigation out. You need clearly defined navigation.
4 Responses to “Above the Fold”
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I welcome comments. However, if you are just looking for a incoming link (and I can tell who you are since I look at the url you provide) I won't approve your comment.
October 25th, 2009 at 4:40 pm
I came to your blog from your Linkedin page, because the title really caught my attention. I totally agree with you.
I’ll only add a slideshare presentation I founf recently: http://www.oaktreecreative.com/blog/design/rethinking-the-fold/
RGDS
October 25th, 2009 at 7:59 pm
Thaly,
Thank you for the link. I enjoyed the slideshare.
November 2nd, 2009 at 10:49 am
I would have to say that I disagree with you. Obviously you need to do some more research before making a comment about something obviously you have not enough knowledge about. As a Graphic Designer myself, I find that graphic design, web design and print/media all coincide with each other. For example, why don’t you take a look at this very reliable source before making any judgments. There are many other designers that would agree with me on this.
http://graphicdesign.about.com/od/printvsweb/a/print_vs_web.htm
and I believe about.com is a pretty reliable resource.
Everyone is allowed their own opinion but please do not act like an “expert” if you don’t know all details first.
R-
November 2nd, 2009 at 11:39 am
Raquelle,
1. I have never held myself out to be an “expert”.
2. If you scroll down to the bottom of the article you will see this link:
http://webdesign.about.com/od/webdesignbasics/a/aa061807.htm
And you brought up another pet peeve of mine. Not using an email address with one’s own domain name in it. Bad for publicity. I can’t tell you how many times I’ve seen a business interviewed and they used a “freebie” email address, and there isn’t a link to their website. If it were in the email address…well that’s a no-brainer.