Several friends over at Facebook have commented and posted the link to the Cruzan Rum website. So I had to visit their site since it had been a couple of years.
Before I start my review I have to say that I do really love the design. It’s how the design was executed that I take major issue with.
The Bad aka “Why it should not be an all Flash website”
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The previous analogy for having a Flash splash page or a web site completely built using Flash is that of a mime standing in front of a grocery store, and trying to tell you where the milk is.
Well my new one is go stand in a small closet at night after turning all of the lights off, close the door, and now what do you see? Nothing. Absolutely nothing.
If you can’t see anything how do you expect the search engine spiders to?
A fellow developer forwarded this and I have to agree with her. It is a great use of Flash and video, and is the online 2006 portfolio of illustrator/creative Dave Werner.
And no you do not want an all Flash web site for a business, unless you’re an illustrator or creative. And if you have lots of updates….well thank you for all that money.
Flash is a very useful tool and when used correctly enhances a web site. Unfortunately there are some that believe, incorrectly I might add, that their entire site should be Flash. Or maybe their web developer (groan) thought they could…well make a lot of money off of a client that is uneducated. Flash sites should “do” something interesting and not act as a “static” site.
Flash drawbacks:
You have to sit and wait for it to download.
It’s lousy for search engine optimization
You…
I love sexy underwear and after seeing an ad for Chantelle I decided to check out their web site. Well the home page is all Flash and it just hangs and none of the links work. I checked it in Firefox and IE.
http://www.chantelle.com
So I looked up the contact info in WHOIS and will let them know. And it also irritates me when I type in the just domain name without the œwww in front of it and nothing appears except some silly message.
