Above the Fold
“Above the fold” is a terminology used by the print world. In my not so humble opinion it does not belong in the web world. Print and web are NOT the same. They have been nor will they be.
If I cannot tell what your business is about just by looking at your website I won’t explore, and nor will anyone else. Well some will. You need to generate excitement.
Finally, people do scroll once you have captured their interest. Oh, and leave mystery meat navigation out. You need clearly …
Cruzan Rum Website Review
Several friends over at Facebook have commented and posted the link to the Cruzan Rum website. So I had to visit their site since it had been a couple of years.
Before I start my review I have to say that I do really love the design. It’s how the design was executed that I take major issue with.
The Bad aka “Why it should not be an all Flash website”
- The site is Flash. That’s a huge problem. While there are “hidden” links they go nowhere. So it looks
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Email Blocking aka Blacklisting
More and more ISP’s are starting to blacklist various IPs and email addresses. I am all for eliminating spam but not at the expense of legitimate businesses. Three well known ISPs that are doing this are AOL, Comcast and Earthlink. So if you use an email address for your business that is @aol.com, @comcast.com or @comcast.net, and finally @earthlink.net you may very well not receive email from clients.
Eathlink will often send someone an email stating that this person only accepts email from approved addresses with a link to send …
Marketing Tip #1: Email Address
One of the simplest of things is to use a business email address versus an Earthlink or AOL or other ISP address. In addition, it just plain appears more professional.
Quite often when an interview takes place a contact email address will be in the news article but not the URL of the business. So get and use an email address that has your domain name in it.
And don’t tell me or anyone else that it’s too difficult or time consuming to check it. I know that you can …
Email Problems and Good Usage
Not using a business email address that contains your domain name and then checking the email account is not a good practice. Also, don’t have your email forwarded to an ISP or other provider such as Yahoo, MSN or Yahoo. It doesn’t take anymore time to login into your web mail for your domain. Besides it looks unprofessional not to use an email address with your domain name in it.
If your domain or a client’s has been blacklisted by one of the big boys you’re not going to receive …
