I found these great articles on how real estate agents or brokers should blog, and they should not blog about their listings. I know that agents, etc. think that they have to write about their listings, but you shouldn’t. You really shouldn’t.

Topics that you can write about are the neighborhoods, schools, local activities, buildings, permitting and information that will be useful for someone considering purchasing or just learning more about the area. Become an authority.

Sources: VARbuzz, About.com: Should You, Don’t…

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The following video provides an interesting overview of social media and its impact on how businesses will have to begin embracing it if they are not already doing so.

However, I don’t believe email will ever go away as a method of communication between a customer/client and a business. Typically there are too many details that simply cannot be provided within 140 characters. However, it can be a great tool to have a web page discussing the problem and how to resolve and then Twitter about it. Or add it …

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