In a previous post I discussed clueless businesses. The “people will call us” to order…yeah right! Well they might get a few callers, but all I can think about is how many they are losing. At the moment it’s Monday night (9:11PM) and say I want to order a few items at the last moment. I can’t call you as you aren’t open, but if I could order from your website I’d do it in a heartbeat.

But the heart of the matter is that you need to stop thinking “old school”. Anyway here is a superb article written by Jonathan Fields. Enjoy!

If Your Business Sucks, Don’t Blame the Market
by Jonathan Fields

Awakened Abstract: Market’s don’t turn businesses bad, failure to respond to markets does¦

Over the last year, I began to notice I was holding books a bit further away. And, getting headaches with increasing frequency.

Now, I’m 44 years old, I don’t wear glasses or contacts and the last time I went to an optometrist, my vision was 20:15. In fact, the guy laughed, sent me on my way and told me clients like me made it hard to pay his kids’ college tuition. Flash forward 5 years and it appears I’ve entered what’s known as the mid-40s vision-drift crowd. Still 20:20, but I now need reading glasses when writing or reading for long periods.

I learned this while visiting a new optometrist last week. After the exam, he shared, I’d love to sell you something, but my glasses range from $300-$700 and frankly you’d be better off grabbing a pair for $20 at CVS.

Thanks, I replied, then added, So, are you going anywhere for the holidays?

No, he said, business is really tough right now.

I’m new to this whole glasses thing, I replied, but I’m curious, what’s making it so hard? Is it the internet? Can people buy what you’re selling for a lot less online?

Click here to read the full article. And subscribe when you’ve finished reading. He’s a very smart man!