The following video provides an interesting overview of social media and its impact on how businesses will have to begin embracing it if they are not already doing so.

However, I don’t believe email will ever go away as a method of communication between a customer/client and a business. Typically there are too many details that simply cannot be provided within 140 characters. However, it can be a great tool to have a web page discussing the problem and how to resolve and then Twitter about it. Or add it to your Facebook page.

As LinkedIn is more of a professional contacts or trade related form of social media it is still important to join groups that are business related and participate. You never know when you may need a contact.