The moment to start planning the œwhen and how your website will be found is before one line of code is written, a design is created, or even before you select a domain name. It should never be an afterthought.

Let’s just say I have seen first hand very poorly executed websites that were home grown because of the œit won’t cost me anything if I do it myself to the œmy friend, kid, relative¦fill in the blank.. did it for me”. Then they wonder why one can find them, they aren’t indexed in any of the search engines, or show up under certain search terms or key phrases..

The problem with DIY or having the friend, kid, or relative do it is that your site will most likely have to be completely redone. It takes a lot of work, careful planning, and time to get a website picked up by the search engines and obtain a decent position for keyword phrases.