A big one, especially in Google’s mind, is having multiple web sites with same content. Why do business waste time and money on having duplicate web sites, but with different domain names? You should always focus on one domain versus scattering your effort, including the advertising budget.

There is nothing wrong with registering different versions of your domain name, and redirect one, but no more than two to the active domain. It is not necessary to have have hosting for a domain name. You can register as many as you want.

Another of the worst things you can do is to have absolutely no text on your home page. You know that nice expensive splash page you had to have? The really neat Flash intro? Well guess what! The spiders want text¦you know content! Content is king! They also want links!

Just because you have a web site built it doesn’t mean they (customers) will come.

You also need to do print advertising, and possibly PPC. Depending on your market area radio or TV advertising.

Another thing not to do? Respond to one of those emails from some company will guarantee to you a #1 listing. No one can do that!

A very bad thing to do is to use the following META tags:

<META NAME=”ROBOTS CONTENT=”NOINDEX,NOFOLLOW”>

What the above does is tell the search engine spiders not to index this page and do not follow any of the links on it. So that means that no one will ever be able to find your web site unless they happen to know the address. Not smart! Very, very stupid.